Horizon-CRM closes the loop between marketing activities and deal signings. Manage leads from multiple sources, build and track marketing campaigns, manage multiple email marketing offers, and ensure marketing and sales reps have to up-to-date information necessary to close the deal. With Horizon-CRM, companies are more confident about how their marketing budgets are spent and how campaign activities drive the top-line.

Impact on marketing automation

• Close the gap between lead generation and deal closure
• Segment customers to target the right customer set with the right message
• Generate and monitor campaigns across all customer channels
• Understand which campaigns are effective through customizable reports and dashboards