Horizon-CRM reporting turns data into actionable information. Managers can monitor business performance across customer segments, marketing campaigns, sales opportunities and customer satisfaction levels. Charts can be customized to meet the individual roles of users or to track key metrics across the organization. Underlying the reports is that actual data, so managers can drill down and explore the opportunities shaping the entire business.

Impact on reporting data

• Segment prospects and customers based on attributes that drive your business
• Benchmark campaigns to understand which efforts produce the most revenue
• Roll-up and analyze sales opportunities across your organization
• Monitor the customer satisfaction of accounts